Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms.
Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
There are plenty of different types of videos out there and part of creating an effective content marketing strategy is having a solid understanding of your purpose before you sit down and create the video (or any other type of content, for that matter).
To that end, you want to make sure the both the type of the video and the channel purpose (if you’re posting on social) fit the purpose of the video itself.
According to a research by Hubspot, 81% of businesses use video as a marketing tool, up from 63% over the last year. And 78% of people watch online videos every week, and 55% view online videos every day.
Video Marketing can be used for all aspects of your business from building customer rapport to promote your brand, services or products.
Those who view a video ad and find it interesting or valuable will share it with their followers on social media. In fact, more than 700 videos are shared by Twitter users every minute. This phenomenon can increase your video’s exposure exponentially.
Because it incorporates audio and visual elements that appeal to multiple senses, video ads perform as well as educational tools. They’re especially effective when used for product demonstrations or in as How-To guides, as viewers can actually see how certain things work or learn a new skill.
The biggest search engine companies put a priority on video content when making tweaks to the algorithms that present certain sites higher on the rankings page. Distributing videos via social media, posting them on blogs and embedding them on your website increases the likelihood that your target audience will find you when searching for relevant information.
If these advantages of video advertising don’t motivate you to get on board, here’s one more big reason to do it: Your competition is distributing videos and capturing the attention of your potential customers. Now, you no longer have to wonder if you should bring video into your marketing fold.
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